Cover Letters: The Most Frustrating Aspect of Job
What do you write? To whom do you address the letter? How long
should it be? Do you include a call to action? Most of us really don't
know the answers to these questions. So we fire up our internet browser
and find a sample cover letter online. We copy it verbatim or
paraphrase it just a bit, and stuff it in the envelope with our resume.
Then we get disappointed and discouraged when we aren't offered an
Resumes: Why Yours Was Never Read
According to cover letter expert Jimmy Sweeney,
the majority of resumes we send to prospective employers are never read.
Why? Because there was nothing in the cover letter to compel the reader
to go any further. It's unfortunate that most job seekers don't
understand that their cover letter should be even more carefully crafted
than their resume. It is your cover letter ... not your resume ... which
makes that all-important first impression on your prospective employer
... and you will not get a second chance if a bad cover letter blows it
Someone Else's Cover Letter Can Actually Harm You
Because it is your cover letter which usually determines whether or not
you get an interview, it should be as unique and
dynamic as you are ... not a recycled version of someone else's letter.
If you are
using a sample cover letter you found in cyberspace, you can be sure
that a lot of other job seekers are using it too! And because your
prospective employer has seen it before, you give the impression of
being a copy-cat rather than an unique person with something to offer
Other Reasons To Avoid Using Online Cover Letter
Regardless of any claims made by web sites which publish sample
cover letters, you really have no idea whether those letters succeeded
in getting anyone an interview. And even on the off chance that you
actually find a sample cover letter which did land someone an interview,
you don't know if it was the cover letter or other factors which led to
the interview being granted.
Your cover letter is your own personal sales pitch. The
problem is that we all naturally pull back from anything that sounds like
a sales pitch ... even the prospective employer who is reading your cover
letter. Most online cover letter samples are very poorly worded sales pitches that
in no way convey your true worth to your prospective
The job search world is changing. It's a much more competitive field these
days. The majority of sample cover letters you see online are not current
or properly formatted to today's standards.
Summary: Use Caution With Online Cover Letter Samples
Be very careful about paraphrasing any sample cover letter you find on the
web. Unless you're in a field like
nursing, where the demand for jobs exceeds the supply, you'd be much
better off to create an original, effective cover letter than paraphrasing
one you found online.
Click here for a FREE information-packed e-book by expert Jimmy
Sweeney. It's filled with
excellent tips to help you
create the perfect cover letter for your job search.
Jimmy Sweeney is a
professional copyrighter and author of the
Cover Letter Creator.
His specialty is teaching others how to write effective cover letters
that get the interview, even if experience is lacking or the resume itself
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09 April 2009
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